South Beach, also known as SoBe, is a neighborhood in Miami Beach, Florida. It is located between Biscayne Bay and the Atlantic Ocean, and in 1910 was the first section of the beach to be developed.
In 2009, the Miami New Times described it as "Until the 1980s, Miami Beach was a peculiar mix of criminals, Cubans, and little old ladies. Then the beautiful people moved in."
Today, it is considered one of the wealthiest and most prosperous commercial areas on the beach with 65% of residents speak Spanish as a first language.